On January 24, 2019, non-governmental organization (NGO) International Chemical Secretariat (ChemSec) announced the release of a short film promoting their online resource called “Marketplace,” where manufacturers and users of alternatives to hazardous chemicals can interact with one another. The film introduces the search for safer chemical alternatives from the perspective of a car seat going on a blind date with a new chemical she is considering to use.

ChemSec aims for the film to “put the spotlight on safer [chemical] alternatives in a positive way.” Launched in May 2017, the Marketplace offers information on commercially available substitutes for hazardous substances, presented in the form of ads created by companies (FPF reported).

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ChemSec  (January 24, 2019). “Watch what happens when a car seat meets the chemical of her dreams!