On May 16, 2018, the campaign group A Plastic Planet launched the ‘plastic-free’ label for food and drink packaging. The label will sit on the front of the packaging and aims to help consumers choose products that are not packaged in plastic. The label will be accredited to packaging made of materials such as carton board, wood pulp, glass, metal, as well as certified compostable biomaterials. The first companies to adopt the ‘plastic-free’ label are UK supermarket chain Iceland, Dutch retailer Ekoplaza, and tea brand teapigs.

In February 2018, an Ekoplaza supermarket in Amsterdam opened, in collaboration with A Plastic Planet, a ‘plastic-free’ shopping aisle (FPF reported). In January 2018, Iceland announced to eliminate plastic packaging for all of its own-brand products by 2023 (FPF reported).

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Packaging Europe (May 16, 2018). “First ‘plastic free trustmark’ launched.

Lin Taylor (May 16, 2018). “First ‘plastic free’ label to help shoppers curb pollution.Thomson Reuters Foundation