In an article published on January 24, 2019 by news provider Packaging Europe, reporters Tim Sykes and Libby White informed about Loop, a new “retail platform based on reusable packaging,” which was launched on the same day at the World Economic Forum in Davos, Switzerland. The concept is “challenging our reliance on single use packaging” and proposes instead “to send consumers products in customized, durable packaging, which is subsequently collected for reuse rather than recycling.”

The initiative is led by the U.S.-based recycling company TerraCycle and involves several major consumer goods companies, including Procter & Gamble, Unilever, PepsiCo, Coca-Cola, and Nestlé, who have developed reusable packages for some of their branded products to participate in the pilot operations. The pilots are expected to “launch this spring in France and north-eastern USA, with a subsequent roll-out across additional markets.”

Read more

Tim Sykes and Libby White (January 24, 2019). “Live from Davos: TerraCycle & global brand owners launch retail platform based on reusable packaging.Packaging Europe

Danielle Wiener-Broner (January 24, 2019). “How to solve the world’s plastics problem: Bring back the milk man.CNN Business

Alyssa Danigelis (January 24, 2019). “TerraCycle launches loop circular delivery service with major brands.Environmental Leader

Joel Makower (January 24, 2019). “Loop’s launch brings reusable packaging to the world’s biggest brands.GreenBiz

Emma Loewe (January 24, 2019). “This just in: Unilever, P&G, and PepsiCo are changing their packaging to help out the planet.mbg planet

Anne Marie Mohan (January 24, 2019). “P&G designs 11 refillable, reusable products and packaging for Loop shopping platform.Greener Package

Anne Marie Mohan (January 24, 2019). “Unilever innovates durable, reusable, refillable packaging for Loop platform.Greener Package

Anne Marie Mohan (January 24, 2019). “UPS’s testing, design expertise enables launch of Loop circular shopping platform.Greener Package

Anne Marie Mohan (January 24, 2019). “Loop unveiled: Global CPGs embrace transformative circular shopping platform.Greener Package

Jenny Eagle (January 24, 2019). “Nestlé invests in Terracycle’s home delivery service Loop launching Häagen-Dazs in a reusable container.Dairy Reporter

Jim Johnson (January 25, 2019). “Unilever, P&G, TerraCycle, others work to close the Loop.” Plastics News Europe

Lillianna Byington (January 25, 2019). “Häagen-Dazs will be delivered in reusable containers in a pilot project with Loop.Food Dive

PlastEurope (January 28, 2019). “TerraCycle establishes global alliance to promote reusable and recyclable packaging.

Theresa Eberhardt (January 31, 2019). “Circularity has finally hit the mainstream as Nestle, Mars, Danone and Clorox join Loop to test reusable packaging.EDF+Business

Libby White (March 4, 2019). “Coca-Cola European Partners circles loop initiative as part of sustainability action plan.Packaging Europe

Tim Sykes (March 12, 2019). “Recycle or reuse? Will loop redefine the circular economy?Packaging Europe