A new study by Frewer and colleagues published online on June 24, 2014 in the scientific journal Trend in Food Science & Technology reviewed the literature regarding factors determining consumer acceptance of nanotechnology applications in the food sector (Frewer et al. 2014). In their study the researchers find that consumer perception regarding nanotechnologies is influenced by risk benefit perceptions and ethical considerations. They conclude that consumer perception of nanotechnology applications in the food sector is still ambivalent and acceptance depends strongly on the specific application. They suggest fine-tuning the delivery of new applications based on societal preferences. The Food Packaging Forum summarizes the article in a new research report.