In an article published on September 5, 2018, by news provider Plastics News Europe (PRE), reporter Shahrzad Pourriahi informed about PepsiCo’s goal to achieve 50% recycled polyethylene terephthalate (rPET) in its beverage bottles by 2030 across the EU.

With this target, the U.S. food and beverage company responds to the European Commission’s “voluntary recycled plastics pledging campaign which aims to increase the amount of recycled plastics in new products in the region,” Pourriahi explained. PepsiCo set an interim goal to achieve 45% rPet in EU bottles by 2025. In 2017, the company used about 13% rPET in EU beverage bottles, Pourriahi reported.

The undertaking “will apply across PepsiCo’s beverage operations, including company-owned and franchise,” Pourriahi noted, and builds on the company’s overall goal “to design 100% of its packaging to be recyclable, compostable or biodegradable by 2025.” According to PepsiCo’s estimations, 90% of its global beverage packaging is currently fully recyclable.

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Shahrzad Pourriahi (September 5, 2018). “PepsiCo targets 50% rPET in bottles in Europe by 2030.PRE