In an article published on July 12, 2017, news provider Plastics News Europe (PNE) reported on Coca-Cola European Partners’ (CCEP) new sustainable packaging strategy for the UK. CCEP plans to increase the content of recycled polyethylene terephthalate (rPET) in its bottles from 25% to 50% by 2020. Further, CCEP will launch a communication campaign aiming to encourage more people to recycle. The campaign includes advertisement promoting recycling, a “new and clear recycling message” on bottles, and an “on-the-go bottle recovery and reward scheme.” Additionally, CCEP will “promote reforms in the UK recycling system, working in partnership with others – including the governments – to improve the current packaging recycling system,” PNE informed.
PNE (July 12, 2017). “Coca Cola launches UK sustainable packaging strategy, to double rPET content by 2020.”
Anne Marie Mohan (July 12, 2017). “Coca-Cola in Great Britain unveils new sustainable packaging strategy.” Greener Package
Rachel Arthur (July 12, 2017). “Coca-Cola to double recycled plastic content in bottles.” Beverage Daily
Karen Laird (July 13, 2017). “Coca-Cola’s latest recycling announcement ‘all fizz and no substance’ says Greenpeace.” PNE