In an article published on July 12, 2017, news provider Plastics News Europe (PNE) reported on Coca-Cola European Partners’ (CCEP) new sustainable packaging strategy for the UK. CCEP plans to increase the content of recycled polyethylene terephthalate (rPET) in its bottles from 25% to 50% by 2020. Further, CCEP will launch a communication campaign aiming to encourage more people to recycle. The campaign includes advertisement promoting recycling, a “new and clear recycling message” on bottles, and an “on-the-go bottle recovery and reward scheme.” Additionally, CCEP will “promote reforms in the UK recycling system, working in partnership with others – including the governments – to improve the current packaging recycling system,” PNE informed.

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PNE (July 12, 2017). “Coca Cola launches UK sustainable packaging strategy, to double rPET content by 2020.

Anne Marie Mohan (July 12, 2017). “Coca-Cola in Great Britain unveils new sustainable packaging strategy.Greener Package

Rachel Arthur (July 12, 2017). “Coca-Cola to double recycled plastic content in bottles.Beverage Daily

Karen Laird (July 13, 2017). “Coca-Cola’s latest recycling announcement ‘all fizz and no substance’ says Greenpeace.PNE