On April 28, 2021, news provider Food Dive reported on the results of metal packaging manufacturer Trivium Packaging’s 2021 Global Buying Green Report, which found that consumer’s environmental awareness has remained unchanged to the pre-pandemic survey results. However, the survey also found that the pandemic has caused one in three consumers to put less priority on sustainable packaging.
The report is based on data from a survey conducted by the Boston Consulting Group, which interviewed 15,000 consumers in Europe, North America, and South America. The analysts found that consumers’ environmental awareness has remained similar compared to pre-pandemic times with 67 % of consumers placing importance on recyclable packaging. Another key result was that 83% of younger consumers (age 44 and younger) are willing to pay more for ‘sustainable’ packaging, compared to just 70% of all consumers. The report found that many consumers want to support sustainable packaging but are impeded by misconceptions of recycling rates of different materials. Survey respondents underestimated, for example, the actual recycling rates of metal and overestimated recycling rates for glass, plastic, and liquid cartons.
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Trivium Packaging. “2021 Global Buying Green Report: Sustainable Packaging in a Year of Unparalleled Disruption.”
Lauren Manning (April 27, 2021).”Consumer demand for sustainable packaging holds despite pandemic.” Food Dive
Flexible Packaging Magazine (May 5, 2021). “Younger Generations Leading Momentum for Sustainable Packaging.”
