In an article published on January 28, 2019, news provider Beverage Daily informs about Coca-Cola’s new commitment to “open [their package] technology to competitors in the beverage industry.” The article notes that Coca-Cola has already been openly sharing its ‘PlantBottle’ technology for a few years with non-competitors.
At the Word Economic Forum, Coca-Cola’s CEO is reported to have said: “One of the actions we’re taking is to make available to anyone – including our competitors – our packaging technology around using plant waste to make plastic bottles, because [what] we want to do is see the biggest collective action on design of sustainable packaging and recovery of sustainable packaging, because that’s the collective action that will make all the industries more sustainable.”
First produced in 2009, the ‘PlantBottle’ produced for Coca-Cola products is a plastic bottle that “replaces around 30% of the petroleum content with material from sugar cane and other plant matter.” Coca-Cola has also previously produced a 100% plant-based bottle (FPF reported) and planned to increase the recycled polyethylene terephthalate (rPET) content of its bottles to 50% by 2020 (FPF reported).
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Rachel Arthur (January 28, 2019). “From cars to ketchup: Coca-Cola pledges to make eco tech available to all.” Beverage Daily.
