In a press release published on April 22, 2020, the industry association European Container Glass Federation (FEVE) announced the results of a consumer research survey carried out on over 10,000 consumers across 13 European countries. Results from the survey include that half of consumers reported buying more products in glass packaging than in 2016 and purchasing decisions are being increasingly driven by recyclability and environmental considerations.
FEVE writes the survey shows that “the environmental impact of packaging is seen as an important decision driver in food and beverage purchases, with the majority of consumers (3 in 4) ‘highly concerned’ about littering of food containers and 1 in 3 respondents citing this as their most important consideration.” 46% of the survey respondents reported actively decreasing purchasing of plastic packaging due to concerns about littering in the environment. With a current European glass collection rate of 76%, the association is targeting a 90% collection rate by 2030 with full recycling of all packaging collected (FPF reported).
FEVE (April 22, 2020). “Glass packaging is the top choice for environmentally conscious consumers, new survey reveals.”